Multichannel MSA Engagement Boosts Marketing Bandwidth and Efficiency

CHALLENGES

• Increasing and expanding partner marketing manager bandwidth across Platinum partners
• Developing fresh assets and content for partner marketing ampaigns 
• Streamlining agency resources for cost effectiveness and efficiency 
• Filling partners' sales pipeling with a steady stream of leads

SOLUTIONS

• PartnerDemand Services pilot campaign for American Digital before rollout 
• Multichannel, multitier campaigns to increae impressions 
• Content development and asset creation to drive campaigns 
• Epertise in a wide range of marketing tactics from a centralized Marketing Services Agency

COMPONENTS

• Custom content creation 
• Direct mail 
• Email marketing 
• Event marketing 
• Landing pages 
• Social media marketing and amplification 
• Telemarketing 
• Video
• Webinars 

RESULTS

• Engaged 60 percent of Farson's Platinum partners with PartnerDemand Services campaigns 
• Generated more leads from more sources with multichannel campaigns 
• Improved MDF (market development fund) investment with agency consolidation 
• Reclaimed more partner marketing manager time for strateguc marketing activities