HPE Platinum Partner Saturates Local Market With Content From PartnerDemand Services
CHALLENGES
• Educate market in Western New York
• Acquire new customers
SOLUTIONS
• PartnerDemand for appointment-setting
• HPE-trained content developers for quality and consistency
COMPONENTS
• Email marketing
• Content creation (solution brief, blog)
• Telemarketing
RESULTS
• Increase in visitors to site from the Buffalo region
• High click-through rates on emails
• Quality leads/prospects
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