About
PartnerDemand® Services is the premier full-service Marketing Services Agency (MSA) for Hewlett Packard Enterprise Platinum Partners and HP Inc. US Platinum and Regional Gold and Silver Partners.
We work with Hewlett Packard Enterprise and HP Inc. partners to drive demand and build brand awareness by harnessing the full potential of The Channel Company through engaging events; expert consulting and education; CRN media; and innovative marketing solutions.
Our PartnerDemand Services team utilizes the best inbound and outbound marketing tactics to nurture leads throughout the buyer’s journey. These tactics include:
- Custom content creation
- Digital marketing
- Email marketing
- Social media
- Telemarketing
- Webinars
Access to our proprietary data and extensive resources allows PartnerDemand Services to execute integrated campaigns with Hewlett Packard Enterprise and HP Inc. partners using channel marketing best practices and proven methodology.
We will work with you to learn more about your marketing goals and help you create an integrated marketing strategy to generate impressive results.
Meet the team
Bob Skelley
Bob Skelley
Bob Skelley leads the company’s PartnerDemand Services group, overseeing demand generation and marketing services that drive revenue for both IT solution providers and vendors. Bob has over 20 years of experience in channel development, business development, sales and marketing. Prior to The Channel Company, Skelley held numerous channel executive positions including Vice President of Global Channels and Alliances for Infinio, Executive Director of North American Channel Sales for Dell, Global Vice President, Channel Strategy and Operations for EqualLogic and Director of U.S. Distribution and VAR Channel for Microsoft.
Rick Bellan
Rick Bellan
Rick Bellan has dedicated his career to evaluating the solution provider community across the IT channel. He is responsible for day-to-day operations for PartnerDemand Services and manages ChannelBase, the most up-to-date and comprehensive database of organizations and contacts in the channel. Prior to The Channel Company, Rick was director of audience development at TechTarget, where he was responsible for the recruitment of IT professionals worldwide to attend technology-specific events.
Jade Surrett
Jade Surrett
Jade Surrette is responsible for growing our PartnerDemand Services marketing capabilities, expanding partnerships with vendors and solution providers as well as optimizing program performance to yield the greatest return for our clients. With over 20 years in the channel, Jade drives innovative strategies to support the changing landscape of B2B marketing, technology and partner demand. Jade has led all aspects of marketing and vendor management with extensive experience in developing strategic initiatives to drive sales, increase profitability, support partner growth objectives, amplify customer value and garner high program investment return.
