Pomeroy- Hewlett Packard Enterprise Platinum Partner Generates Net New Business Opportunities With Process Efficiency

CHALLENGES

• Generate demand for Pomeroy/Hewlett Packard Enterprise  New Style of IT solutions within net new accounts 
• Integrate Pomeroy's value proposition into Hewlett Packard Enterprise's New Style of IT messaging

SOLUTIONS

• Email marketing for warming cold prospect list
• Custom content and landing page to further qualify leads 
• Telemarketing for marketing qualified to sales qualified lead conversion 

COMPONENTS

• Email marketing 
• Landing pages
• Custom content creation

RESULTS

• Uncovered 19 net new introductions for Pomeroy/Hewlett Packard Enterprise solutions via telemarketing 
• Produced 11 additional marketing qualified leads for further nurture via content marketing 
• Created custom content for further leverage in future marketing campaigns