American Digital Partners Up for Content That Drives Social Sharing

CHALLENGES

• American Digital had a small in-house marketing staff
• There was an ongoing demand for HP Inc.-focused content 
• The company needed high-quality, highly customized content

SOLUTIONS

• PartnerDemand Services for blog series creation 
• Social media push to drive clicks, tweets and retweets
• HP Inc. -trained content developers for quality and consistency 

COMPONENTS

• Social media marketing and amplification 
• Content creation 
• Blog content

RESULTS

• Saved time on blog content creation and amplification 
• Increased social awareness of the American Digital brand 
• Spent less time managing outside resources