4 Tips To Evaluate The Quality Of Your Audience Data
To keep your business thriving, you need customers, and to create customers, you need to start with an audience. How do you need to determine if your audience consists mostly of people who could buy your product?
How To Manage Your B2B Marketing Database
As a B2B marketer, your bread and butter is leads—you’re either trying to generate new leads or trying to convert your current leads into customers. So, where do you keep the information on these leads? The answer is your B2B marketing database.
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